Nat’s What I Reckon
Comedian, rock musician, mental health advocate and now best-selling author Nat’s What I Reckon has taken the world by storm with his isolation cooking content. An online creator for almost a decade, Nat’s hilarious social commentary has collected him a solid and dedicated audience of over two million, with his videos frequently clocking up views well into the millions along the way. Nat’s love for taking the playful and thorough piss out of his surroundings has seen him riff on everything from trade shows and tattoo events to burnout festivals and even exploring the wrong Area 51.
His tongue-in-cheek channel has provided Nat with a platform to hold a mirror up to the bizarrity of masculine culture and societal politics, often unveiling irony and making light of how strange everyday life can be. As Nat told The Guardian, “I’ve always made fun of that narrow-minded boofhead thing. The trade-show reviews I did were all about sticking it to boys’ clubs. Boats, burnouts, that kind of shit.”
Nat has been open about his battle with anxiety and depression – including thoughtfully reviewing mental health for an ‘Is It Sh*t?’ segment on his channel. He was an ambassador for The Big Anxiety Festival, again using his platform to destigmatise the experience by encouraging conversation and using his wit to give fellow sufferers a laugh.
In 2020 Nat branched out into fully-fledged live shows, performing everything from stand-up comedy to online creator film events. His debut live tour On Purpose is a multi-media extravaganza – with audience participation, video and even an anxiety game show. His honest, forthright and sometimes touching style has earned Nat a strong and engaged social media community, who eagerly snapped up tickets to experience Nat’s live show – selling out and adding shows to the tour before the country was virtually locked down due to COVID-19 restrictions. When rescheduled dates were announced, with a whopping fourteen dates added to the existing ten, the entire tour completely sold out within 24 hours.
A silver lining on the coronavirus cloud emerged when in response to the craziness he was seeing, Nat declared war against processed food. After observing that pasta jar-sauce shelves had been picked clean by hoarders but fresh produce sections were full and untouched, Nat launched a no-nonsense instructional video on one of his tried and true pasta sauce recipes. With his classic, sweary style and signature cheery spin and whistle the clip immediately went to a new level of viral for Nat. This new pivot for the channel has seen Nat’s audience expand rapidly, winning him A-list fans including Courtney Act, Dave Grohl and Yael Stone, and most importantly successfully getting people back into cooking fresh produce and away from packaged meals!
In September 2020 Nat announced his first ever book, an “unhelpful self-help guide” – the book went straight to the #1 Bestsellers spot on both Booktopia and Book Depository on pre-orders alone. Un-cook Yourself: A Ratbag’s Rules for Life, published by Penguin Random House, was released on 1 December, 2020 and is already a best-seller.
An incredibly busy 2020 has also seen Nat guest-program ABC TV’s iconic rage music show, join a panel and present a video in collaboration with Briggs at music conference BIGSOUND 2020, a talk for TEDx Sydney, and the ARIA awards for “Best Hard Rock/Heavy Metal” and “Dance”.
When he’s not filming or having strangers ask him how hot it is, Nat can often be found indulging his love of rock n roll, playing in various bands around Sydney.